29/08/2014

Likes vs sales

I drew this comic some time ago, in response to one of my first projects.





I designed something and got a lot of positive reactions, I had it printed in bulk and then didn’t sell anything. A little bit expensive, but good lesson. Lots of designers and shops will probably recognize this: Likes are not the same as sales! You might even do it yourself, comment that you want/need one, but eventually not buy it (for whatever reason).

So what did I learn? Only have a few of your designs printed. The profit won’t be huge, but the risk is also smaller. If the appreciation is ‘for real’, you can always have more printed (and then earn more from it).

Want to read more tips? Click here.

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