For Helen from Bijderwets I designed a new identity. She needed a new logo, business cards, 'thanks for your order' cards and a social media set. She was looking for a clean design that still showed the shop sold handmade products. She didn't want bright colors and favored green.

I immediately had the idea to do something with a skein and a crochet needle and she liked it! I started with 5 sketches and after playing a bit with her 2 favorites we soon had found her new logo. I really love it when I'm able to translate someone's ideas so quickly. So here it is:

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